Monday, February 25, 2008

jump in, let's save the world

hello everybody. a few months ago, me, neil robins (my writing partner/ producer), adam degraide (ceo of astonish), and jordan chesney (videographer), all got together in a little room in rhode island to discuss the ‘michael’ video. we knew it had to be as fun as the ’sweep the leg’ video was, but we didn’t want to cannibalize ourselves. once our ideas got rolling, it became clear that we wanted to do something in the vein of the spike jonze video for the beastie boys’ ’sabotage’. something retro, something silly. we wanted to reference old buddy-cop shows (essentially ‘michael’ is a buddy-cop song, only one of the ‘cops’ is a talking car).
but during the course of the discussions, our ideas had started to exceed our resources. we had cars crashing into storefronts, gas stations exploding, cars flying off the roofs of parking garages. great, fun stuff, but difficult to achieve. then we started thinking about the idea of doing an animated video, and it all started to come together.

a while ago, i was researching animation houses with the intent of doing a short, simple animated video for ‘mr b’. i found a small studio in san fransisco called ‘ghostbot’. they launched the esurance spy-action series of ads starring erin. their work is stylish and simple and super-cool. i contacted them about ‘mr b’ and they seemed excited to work on it. and of course, i was excited to work with them! soon, things started to shift, and we realized that it was too soon to make a video for a song that we weren’t planning on releasing to radio. it made much more sense to make a video for the next single. sooo i sadly told ghostbot that we would have to wait to work together.

once adam made the decision to do ‘michael’ as an animated video, i leapt for the phone to see if ghostbot was interested/available. they were!

(at the ghostbot studio in san fransisco)


next: a storyboard emerges

don’t forget to check out ghosbot’s blog:

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